Will and Carol Fox are originally from North Yorkshire where they met and married in 1982. In 2003, they happened to briefly meet the then Manager of the INGWE Leopard Project. It was while hearing about the issues facing leopards that a desire to make a bigger contribution to wildlife conservation was re-ignited. As Carol says “a light came on, and we knew that our next adventure would be working to conserve Leopards”.

They relocated to South Africa in 2004 to work in leopard research. Over the following years they lived in the African bush developing their understanding of African wildlife especially big cat conservation. Will has led hundreds of safaris in Africa and elsewhere, and has appeared in, directed and managed WildEarth Media, producing LIVE wildlife safari TV shows from the African bush. Probably his biggest contributions to big cat conservation has been in capturing big cats for research projects or to relocate cats that were in danger

Along the way they founded the Leutla Conservancy (a protected area of like-minded landowners), they were instrumental in creating Kudu Private Nature Reserve in 2012 (the first such protected area to be demarcated since 1994), rebuilt rural schools and formed a South African non-profit organisation Protecting African Wildlife (PAW) Conservation Trust. Will was the founding Chairman o f PAW, and together Will and Carol steered PAW to become an established contributor to wildlife conservation and community education.

Carol and Will created On Track Safaris in 2007 with two aims: First to offer a unique and fresh safari experience that went beyond the run of the mill safaris on offer elsewhere. But also (and as importantly), to help fund their work in conservation. As Will says, “Conservation and tourism must work hand in hand. If we don’t conserve wildlife now, there will be nothing for tourists to see in the future. The reality is that conservation must be sustainable and that’s where tourism funding comes in. It’s a privilege for Carol and I to be able to enable our guests the opportunity to enjoy our unique wildlife safaris, while at the same time contributing towards wildlife conservation”.

In 2014 they created the On Track Foundation, a UK charity that receives the net profits from On Track Safaris and under the management of its board of trustees funds wildlife conservation and education programs in Africa and India.

“Conservation and tourism must work hand in hand. If we don’t conserve wildlife now, there will be nothing for tourists to see in the future.” — Will Fox

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